NFL Sunday Ticket: The easiest way to derail the AT&T-DirecTV deal - CNET: "The blockbuster deal between AT&T and DirecTV proves one thing: that the National Football League Sunday Ticket package is the crown jewel in the satellite-TV provider's programming package.
DirecTV's relationship with the NFL and maintaining the Sunday Ticket package is critical enough to the $48.5 billion merger with AT&T that it is deemed a deal breaker. If DirecTV doesn't renew its exclusive programming agreement with the NFL, AT&T has the option to walk away."
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