Wednesday, May 18, 2011

Health Group Plans to Demand Ronald McDonald’s Retirement at Annual Mtg. | The Blaze

Health Group Plans to Demand Ronald McDonald’s Retirement at Annual Mtg. | The Blaze: "His floppy shoes, painted-on smile and flaming-red hair may be a harder sell to today’s kids who are trading in their dolls and trucks for manicures and mobile game apps at ever younger ages. He also seems out of step with McDonald’s Corp.’s new efforts to appeal to adults. The 48-year-old spokesclown has fallen flat in new ads this year, according to Ace Metrix, a group that tracks TV advertising."

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